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Wine Investment FAQs

Why does fine wine go up in value?
Do I need to know a lot about wine?
In a nutshell, what are the advantages of wine over other investments?
What are the risks involved in investing in wine?
What sort of wines should I invest in?
I have heard of 'en primeur'. What is this?
What does 'en primeur' have to do with investment?
What are the next steps?


Why does fine wine go up in value?
Fine wine matures once bottled, and improves with age. A limited amount is produced every year so, when bottles are consumed, the supply of the wine becomes rarer and therefore the price increases, provided there is still a demand for the wine. While supply dwindles, demand for mature wines can make early purchases an especially good investment.  Moreover, demand and interest in fine wine is growing around the world and supply of the top wines cannot be increased



Do I need to know a lot about fine wine?
You do not need to have much knowledge in the subject, leave that to us! However, we strongly recommend seeking advice when investing in wine as not all well-known wines are suitable for investment and so it is possible for potential investors to put funds into the wrong type of wines.  BB&R has been trading for more than 300 years and we are here to make recommendations based on our experience within the marketplace.



In a nutshell, what are the advantages of wine over other investments?

  • Finite Product: You are investing in a tangible, improving asset that has a limited production but a huge global demand base. The supply of this already limited asset then declines over the years as the wines are consumed.
  • Tangible Asset: Shares that fall in value are good for nothing save for selling at a loss.  Wines that do not perform financially as well as expected can be enjoyed.
  • Tax:Your investment is exempt from duty and VAT and, in theory, profits are exempt from Capital Gains Tax.  Please note that we advise you to consult a financial institution or an IFA for clarification.
  • Perfomance: There is little doubt that wine has performed very favourably amongst the strongest investments over the past few years. Even in times of macro-economic downturn, wine tends to remain more robust than many other investments.


What are the risks?

  • Investment - It is an investment market like any other, so be aware that prices can go down as well as up.
  • Unregulated Market - Many unscrupulous merchants/wine investment houses will have few qualms about selling the wrong wines or the right wines at the wrong prices for investment. Only buy from established merchants and ensure you get the expertise needed.

  • Investment Term - Short term gains have been possible over the past two years though your investment should be viewed as a mid to long-term one.  At least five years should be considered the norm, eight to ten years being better.
  • Wine Types - Only specific wines will tend to accrue value, and these wines tend to be expensive. Ensure (through sound advice) that you are buying the right wines at the correct prices.


What sort of wines should I invest in?
Always speak to an advisor, as they can give you information as to which wines are performing best on the market at that particular time. As a rule of thumb, only ever invest in the top wines of Bordeaux and a handful of wines from Burgundy. Whilst other parts of the world make great wines, the global secondary market has limited demand for these, so sticking to the best from Bordeaux is realistically the safest strategy.



I have heard of `en primeur'. What is this?
En Primeur is the name given to buying wines before they are bottled (i.e. a future). See our en primeur page for more details.



What does `en primeur' have to do with investment?
En Primeur gives the investor the opportunity to buy wines at the earliest point on their lifecycle, often offering a price advantage over buying the same wine at a later date.



Without a lot of wine knowledge, where should I go for advice?
Please contact our Fine Wine team to begin your adventure into wine investment.
Tel: 44 (0) 1256 340123
Fax: 44 (0) 1256 340149
E-mail: Fine Wine Department