Wine News

Louis Roederer, a wonderful family-owned Champagne house founded in 1776, has a tremendous reputation for quality and the successful marriage of tradition and innovation. To stay ahead of the game, the house has now also launched a new interactive website designed by Paris-based French agency Duke, which intends to embrace innovation by involving the user with blended images, fine text and graphic packages.

The split screen function on the homepage plays on the marriage of innovation and tradition with technical detail from the Roederer winemaking family meeting its art patronage in the centre of the screen.

“With the launch of our new website we want to show our loyalty to both creativity and tradition. All forms of art require the same levels of commitment and determination to create a true masterpiece,” said Frédéric Rouzaud, president of Champagne Louis Roederer.

Source: Harpers.co.uk