Berrys' Future of Wine Report
A glimpse into the world of wine in 2058
Looking through our best-selling wines from 50 years ago, it's strange to
see how fashions have changed. In 1958, German, fortified and sweet wines were
top-sellers; now, they don't even feature on the best-sellers list.
Berry Bros. & Rudd has been selling wine for 310 years and expects
to be doing so for at least another 310. As Britain's oldest independent
wine merchant and, given we have more Masters of Wine (four) than
any other company, there's no-one better qualified to poll the opinions of our
resident experts on how the wine world might look in 2058.
50 years ago, it would have been unthinkable to take wine lessons 'virtually'
or predict supermarket shelves would be stocked with wines from China, Brazil,
India or New Mexico.
So, what will 2058 look like? We looked at future trends in fine wine (our
speciality) but also in volume production - wines for under £10. Whether it's
the 'Rise of China' or the 'New New World', 'Big Brand
Booze', 'Floating Vines' or 'Sommelier Bees', this report
aims to give you a glimpse into the world of wine in 2058.
Berrys' Future of Wine Report
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