Berry Bros. & Rudd stole the show at the 2006
International Wine Challenge and picked up the most coveted title of
overall Wine Merchant of the Year.
As well as this ultimate accolade, Berrys swept the board by also winning the
Independent Wine Merchant of the Year
Specialist Merchant of the Year - Bordeaux
Specialist Merchant of the Year - Burgundy
Regional Merchant of the Year - London
Website of the Year
Simon Berry, Chairman of Berry Bros. & Rudd, says: ";The
International Wine Challenge awards - all six of them! - are a great boost for
everyone who works at Berrys. To have won the overall award for the second time
in three years is clearly a great honour - not only for us, but also for other
independent merchants. If we can triumph over supermarkets, mail order
specialists and the high street, it gives the consumer confidence to cast their
net further when it comes to buying wine, and to talk to the real
Judges of the International Wine Challenge said Berrys skilfully combined
the old and new and had a great attention to detail.
Alun Griffiths MW, Wine Director of Berry Bros. & Rudd, says:
";I was particularly pleased to see this award go to BBR because of the
comments made in the citation, praising us for the quality of our list, the
dynamism of our buying, the excellence of our customer service, and the
recognition that BBR does far more for its customers than simply sell them
Berry Bros & Rudd has won the prestigious 2006 Best Independent
Merchant award at the 2006 Decanter World Wine Awards.
Renowned as one on the world's most influential and respected wine
competitions, the Decanter World Wine Awards is a global competition whose aim
is to provide credible recommendations for today's wine consumer. The Awards
reflect regional styles, celebrate diversity, promote value for money, and
highlight quality. This was the first year in which Retailer Awards have been
The winners of the 2006 Decanter World Wine Awards Retailer Awards have
been voted for by the wine-buying public in a poll on decanter.com and in Decanter magazine, as
well as Decanter's expert judges.
The judges noted that ";as an all round merchant which also takes on the
role of educator, it can't be beaten.";
Berry Bros & Rudd came second in the Best Mail Order/ On-line Merchant, and
was the only merchant to have been nominated in two categories. The judges
described Berry Bros. & Rudd's website, as the ";Rolls Royce of
websites"; and a ";superbly-designed site";.