Brand Manager – BB&R Spirits
Berry Bros & Rudd, the world’s oldest and finest wine and spirits merchant are looking for a Brand Manager to join their international, boutique, Brand-to-Consumer Spirits business.
Joining a small team, the successful candidate will be responsible for setting the strategic direction of several key brands and will help to deliver long term growth in line with the group’s vision. These brands will include our No.3 super-premium London Dry Gin, Penny Blue, a single estate Mauritian Rum and Pink Pigeon, a vanilla spiced Mauritian Rum.
The successful candidate will report to the Brands’ Marketing Director and work alongside our commercial team (both UK and internationally based), and also local marketing managers with responsibility for delivery of plans in each market and implementation of brand communication and marketing programmes at a local level.
Key responsibilities within the role will include: developing the respective brands’ context and strategic planning papers, exploring smart ways to access and use competitor and category data and to drive new consumer insight which will help us deliver more effective growth plans, managing the marketing relationships with local distribution companies; agreeing and establishing marketing objectives and overall investment levels in selected cities and setting price parameters in line with category and benchmark competitor brands.
Further responsibilities will include: developing and communicating brand propositions and platforms for local trade and consumer activation; working with relevant agencies to develop global communication; recommending global Social Media strategies and programmes to engage with consumers; developing appealing, profitable new products and packaging for local or global roll-out and setting and managing the central A&P on an annual basis.
We are looking for someone who has excellent communication skills and sound judgement - ideally they will have had previous international brand management experience in a premium drinks environment and they will have demonstrated an ability to use consumer insight in order to execute brand strategies that have delivered superior brand growth.
The candidate will doubtless be ambitious to succeed within a small business and certainly not over-awed by going up against the giants of the industry. Experience working on brands within key cities such as London, Moscow, New York, Shanghai and or Barcelona would be advantageous, in addition to experience managing marketing implementation via third-party relationships.
To apply for this role, applications should be sent to Kat White (Senior HR Advisor) at email@example.com by 25th July 2014.