Simon Berry joined Berrys in 1977. Ten years later he became Marketing Director and has been a board member since 1994. He was made Deputy Chairman in November 2002 and became Chairman three years later in 2005.

Before joining the company, Simon spent two years working in France for various wine producers including Moët & Chandon in Champagne, M. Chapoutier in the Rhône, Ch. Mouton-Rothschild in Bordeaux, and Prosper Maufoux in Burgundy.

Simon was awarded the Wine & Spirit Education Trust Diploma in 1979 and the Diploma of the British Institute of Marketing in 1983. He is on the Council of the Wine & Spirits Trade Benevolent Society, a Liveryman of the Worshipful Company of Vintners and a member of the Académie du Champagne. He is also the Clerk of the Royal Cellars and the holder of the Royal Warrant of Appointment as wine merchant to HRH the Prince of Wales.

Simon has lectured on wine on many occasions, and to many institutions throughout the UK, including Oxford and Exeter Universities, Woldingham, Wycombe Abbey School and Eton College. His articles have been published in several magazines, notably Vogue, Debrett's International Collector and The Economist Review of the Year. He has also contributed to many television and radio programmes including The Edwardian Country House.