Why start a cellar at all?

Well the truth is, if you invest a bit of time and money now, you'll end up drinking better wines in the future. The Cellar Plan is all about buying wine while it's young for drinking at its peak.

Kick start your cellar with a FREE case of wine

Sign up to the Cellar Plan and we will start your cellar off with a FREE  (excluding vat & duty) 12 bottle case of one of our favourite wines 2007 Ch. du Tertre. Another great way to get your cellar off to a good start is with an initial lump sum which means your cellar starts to fill up straight away rather than waiting for the money to accrue.

Advice you can trust

Starting a wine cellar is exciting and daunting at the same time, so take advantage of our 300 years'-experience to guide you through the complex world of First Growths and en primeurs.

Your personal Cellar Plan Advisor will give you all the advice you need: purchasing recommendations based on your preferences and cellar `must haves'; advice on when to drink your wines, and all the latest fine wine news and new releases. And if you need to know if your 1990 Pétrus will be ready for your 50th birthday bash, just give us a call.

We don't charge management fees, so all your money goes towards buying fantastic wine.

Priority access to great wine

Certain star wines are on everybody's `wish list' and as a Cellar Plan holder you'll get priority access. If you've ever tried to buy a First Growth Bordeaux or a Grand Cru Burgundy en primeur, you'll know how difficult it can be, so use our great contacts to get your hands on the world's best wines. If your budget doesn't stretch that far, we'll be happy to guide you towards a better value option.

Full control over your cellar

Right from the start you'll have full control over what goes into your cellar. We'll call you to discuss your preferences and find out what you want to achieve from your Cellar Plan and we'll only purchase wines when you've approved our recommendations. As we get to know you better you may want to give us authority to purchase on your behalf, but until then the choice is all yours.

Watch your cellar grow

One of the best things about collecting wine is watching your cellar grow. Log on to bbr.com's Cellar Plan pages at bbr.com/cellarplan to see all the wines in your Cellar Plan, even the ones that haven't been shipped yet, together with tasting notes and drinking guides. You'll also be able to keep a track of new purchases and see how much money has accrued in your account for your next purchase.

Drink the kind of wines most people only dream about.

Creating a wine cellar is undoubtedly one of life's great pleasures. Whether you're buying wine to drink or invest, nothing matches the thrill of dusting off a bottle you've nurtured for years and savouring its heady delights. Well-managed, your cellar will reward you with amazing wines for years to come and with the Cellar Plan we'll show you just how easy it can be.

You can store all your wines with us "inbond" tax and duty free.

Don't have a cellar to store your wines? Don't worry, you certainly don't need a cellar to start a Cellar Plan, you can store all your wines with us `under bond' in our temperature-controlled warehouse in Hampshire. In addition,wines purchased and stored  under bond  are VAT- and TAX-free until their release from our bonded warehouse.
All your wines are stored in your own name, so there will never be any question over ownership at a future date and they'll be fully insured at replacement market value. This is an excellent option if you're living abroad and want to start a cellar, and you'll be able to keep tabs on your wine through bbr.com too.

Start A Cellar Plan Today and Receive a Free case of Ch. du Tetre 2007

Contact Cellar Plan Department
Tel: 44 (0) 1256 340123
Fax: 44 (0) 1256 340149
E-mail: Cellar Plan Department