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Cellar Plan Benefits

Starting a Berrys’ Cellar Plan will not only help you to build the wine collection you’ve always dreamed of, but also brings you a myriad of great benefits:

Affordability - Starting a cellar is affordable. A Berrys’ Cellar Plan starts at just £100 per month.
Lots for free - As well as receiving a free case of Bordeaux 2009* when you sign up, you won’t be charged any management fees, so every penny you pay into your Plan gets turned into fantastic wines
Flexibility - Make additional payments or change your monthly amount at any time to increase the flexibility of your Plan. And there is no minimum commitment – you can cancel your Plan at any time
Full Control - Wines are added to your Plan only after you have agreed to our recommendations (except for Investment Plans). Plus, paying by monthly direct debit means you have full control and protection under the Direct Debit Guarantee scheme operated by banks and building societies
Priority Access - Certain star wines are on everybody’s ‘wish list’ and as a Plan holder you’ll get priority access to parcels of rare wines, and en primeurs at their release, and often cheapest, price. Buying fine wines on release can benefit your bank balance as well as your palate
Professional Advice - As well as benefiting from Berrys’ 310 years of experience, you’ll be assigned your own personal Cellar Plan advisor who will give as much, or as little, advice you require. All the Berrys’ Cellar Plan team have many years experience in the fine wine market and hold professional wine qualifications, so you’ll receive the very finest advice

Save Money - Plan holders enjoy preferential wine storage rates, £9.00 instead of £10.80 per case, and free delivery of their Plan wines (within mainland UK)

Convenience - Take pleasure in watching your collection build. View and manage your Cellar, day or night, on bbr.com
Be the first to know - Your Cellar Plan advisor and the Berrys’ Cellar Plan monthly newsletter will ensure you’re the first to hear about the latest releases, best buys and market reviews
Exclusive Events - Receive invitations to exclusive, and subsidised, wine tastings and events where you’ll meet wine producers and like-minded fellow Plan holders… and taste some of the world’s greatest wines
Professional Storage - You can store your wines at a discounted price in our state-of-the-art bonded wine cellar. Secure and temperature-controlled, it provides the perfect conditions for your wine. Their provenance will be impeccable, so if you choose to sell your wines later they’ll attract the highest prices. Plus they’ll be insured at full replacement value
Private Hospitality - Save money when you entertain at our exclusive hospitality venues. As a Cellar Plan customer you may withdraw the wines you buy and store with us to serve to your guests. You’ll save a fortune on your wine bill and your guests will be none the wiser, as they sup the First Growth you bought 10 years ago at a fraction of today’s price. Terms apply; contact our Cellar Plan or Hospitality teams for more information.
Berrys' Wine Club - Receive a FREE case of wine when you sign-up to Berrys' Wine Club. As a Cellar Plan holder you are entitled to receive your first Wine Club case free of charge, instead of the usual half price offer. Contact the Wine Club team for more information about how to claim your free case; call 0800 280 2440 or email wineclub@bbr.com. Usual terms apply.