Berry Bros and Rudd

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Fine Wine Plan

Fine Wine Plan

Build up your cellar now
and reap the rewards for years to come.

From as little as £250 per month you could soon have a cellar filled with an enviable collection of wines.
Our fine wine experts will help you either set it up for drinking, for investment, or a little of both. They will advise you on what to buy, when to buy and manage according to your preferences so you grow a cellar you can be proud of.
A little foresight now will ensure you mark life’s big occasions (or even just simple soirées) with the world’s very best wines.
And imagine starting a cellar that can be enjoyed by generations of your family for years to come.

World-class expertise and advice

  • Your personal Cellar Plan Manager - On call to offer advice (such as when to drink or trade your wines)
  • Access to the finest wines - Five principal buyers source and select the world's finest wines

Exclusive offers

  • Free case - with every Plan over £250 a month
  • Discounted professional storage - store your wines at a discounted price of £9 per case in our state-of-the-art bonded wine cellar
  • Priority access to releases – Access to rarer stocks. For example, the recent allocation of the hugely sought after Sauternes, 2009 Cuvée d’Exception was taken up solely by Cellar Plan accounts
  • Special prices – Exclusive monthly offers on at least two wines per month


  • Exclusive events – Exclusive, and subsidised, wine tastings and events
  • Private hospitality – Withdraw the wines you store with us to serve to your guests at events

All you have to do is set up a direct debit, and your personal Cellar Plan Manager will help you choose how and when your money is invested over the course of the year. You can choose to be involved as much or as little as you wish in purchasing decisions or leave it to us. Rest assured, our dedicated Cellar Plan managers will only suggest wines in which they have complete confidence.

Sign up now

If you have any questions, please contact:
The Cellar Plan Team

9.00am to 6.00pm Monday to Friday
Tel: 44 (0) 1256 340 123
Fax: 44 (0) 1256 340149
Email: Cellar Plan Enquiries