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Cellar Plan Options

There are two main reasons for creating a cellar: to build a wine collection for future drinking, or create a cellar solely as an investment. Of course, you could opt to do a bit of both!

  • Planning a Cellar for Future Drinking
  • Planning a Cellar for Future Drinking & Investment
  • Planning a Cellar for Investment

Planning a Cellar for Future Drinking

Most Cellar Plan holders build a wine collection for future drinking. We'll generally make selections twice a year based on your wine preferences, the amount of your monthly contribution and what is already in your cellar, so that wines are selected to ensure your cellar is well-balanced with plenty of options for short and long term drinking.

You'll always retain complete control over what goes into your cellar, but we're confident you'll be very happy with our selections. If you'd prefer us to make wine selections for your cellar and simply notify you of their purchase, please indicate this on your application form.

The speed at which your cellar will evolve is determined by two factors: the target case price you indicate when you sign-up (eg £200-£300 per case, £200-£450 per case) and the amount you choose to invest each month. You’ll be amazed at how quickly your wine collection will grow - See example cellars

The minimum monthly payment for a Future Drinking cellar is £100.
 

Planning a Cellar for Future Drinking & Investment

This is something Berry Bros. & Rudd’s customers have been doing for centuries: buying more wine than they intend to drink so those they can sell the excess at a later date to subsidise their drinking!

As with the Investment plan, it is essential to include some wines with a proven record in the secondary market in your cellar, but you can be confident that the combination of our 310 years of wine expertise and knowledge of your wine preferences will create the perfect cellar for you. It is important that you closely consult with your personal wine advisor, or allow them to choose for you, when selecting wines for a Drinking & Investment Plan.

The minimum monthly payment for a Drinking & Investment cellar is £250.
 

Planning a Cellar for Investment

If you are creating a cellar solely for investment purposes, you can be confident we will do our utmost to ensure success using the latest researched information. We will only buy wines that have a proven record in the secondary market.

We strongly advise that you allow us complete control over wine selections as the investment market centres on very specific wines. Of course, we will keep you fully informed of your purchases and will be happy to advise you when you should sell. See an example cellar.

The minimum monthly payment for an Investment cellar is £250.

Join today

The Cellar Plan Team
9.00am to 6.00pm Monday to Friday
Tel:  44 (0) 1256 247900
Fax: 44 (0) 1256 247914
Email: Cellar Plan Enquiries