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Buying En Primeur - Benefits

En Primeur involves purchasing the wine, in Bordeaux's case through the usual channels of courtiers and négociants, in the spring following the harvest and before the wine is bottled. The wine producers offer some of their production at a lower price than that for the final bottled product. The wines most commonly offered en primeur are from Bordeaux, Burgundy, the Rhône Valley and Port, although other regions are adopting the practice.

When this first release (tranche) is exhausted the châteaux may offer another tranche, usually at a higher price based on market demand. The wines are shipped approximately two years after the vintage. 

Once they have landed, you can choose to store them in a bonded warehouse, such as Berrys’, or have them delivered. Prices for en primeur wines are always quoted exclusive of duty and VAT. These taxes only become payable once the wine is withdrawn from a bonded warehouse. Find out more:

Why buy En Primeur?

The consumers benefit from:
The Best Price

Getting what should be the best price for the wine; nearly always be less than the future price on the open market.
En Primeur works to everyone's advantage in highly desirable vintages (1982, 1990, 1996, 2000, 2003, 2005 ) but in lesser years, prices for the wines once bottled may not offer any significant advantage over en primeur. However, allocations of the most sought-after wines are based on the level of support that négociants give for every vintage. 

Securing wines that have limited quantities

In vintages of high demand, consumers can get a guaranteed supply of the wines they want, in whatever format (halves, bottles, magnums etc) they desire. Such wines may have very limited quantities and be difficult to obtain after they are released.

The producers benefit from:

..a rapid cash return on crop and a firm indication of the demand for the vintage.

Each year's en primeur campaign has now reached such a level of importance that, each April, Bordeaux is submerged by merchants, journalists and enthusiasts, all tasting the new vintage and making their assessments, prior to the release of the prices.

Top 3 Reasons to Buy En Primeur from Berrys
No Hidden Costs
Berrys' en primeur prices exclude VAT and Duty but do include shipping from Bordeaux to our UK Warehouse and then onwards to your door within mainland UK.
Other merchants
may charge you as much as £17 per case extra for shipping, handling, warehousing charges and then delivery to your door. We strongly advise customers to be aware of this when comparing prices.

Security Guarantee
En primeur wines are shipped in the coming years, so it is of the utmost importance to buy en-primeur from merchants of sound financial standing. Berry Bros. & Rudd have been successfully trading for more than 300 years, and we are the largest buyers of Cru Classé Bordeaux in the UK.

Award-Winning Service
Berrys won the the most coveted title of Wine Merchant of the 2009-2010 Year at the International Wine Challenge, as well as picking up awards for the Off Licence News Online/Direct Mail Retailer of the Year and Decanter’s Online Wine Merchant of the Year.

As well as these top accolade, Berrys was also crowned Direct Wine Merchant of 2009-2010 Year, En Primeur Merchant of the Year 2009-2010. See all our accolades

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