En Primeur involves purchasing the wine, in Bordeaux's case
through the usual channels of courtiers and négociants, in the spring
following the harvest and before the wine is bottled. The wine producers offer
some of their production at a lower price than that for the final bottled
product. The wines most commonly offered en primeur are from Bordeaux,
Burgundy, the Rhône Valley and Port, although other regions are
adopting the practice.
When this first release (tranche) is exhausted the châteaux may offer
another tranche, usually at a higher price based on market demand. The wines
are shipped approximately two years after the vintage.
Once they have landed, you can choose to store them in a bonded warehouse,
such as Berrys’, or have them delivered. Prices for en primeur wines are
always quoted exclusive of duty and VAT. These taxes only become payable once
the wine is withdrawn from a bonded warehouse. Find out more:
|The consumers benefit from:
||The Best Price
Getting what should be the best price for the wine; nearly always
be less than the future price on the open market.
En Primeur works to everyone's advantage in highly desirable vintages (1982, 1990, 1996, 2000, 2003,
2005 ) but in
lesser years, prices for the wines once bottled may not offer any significant
advantage over en primeur. However, allocations of the most sought-after
wines are based on the level of support that négociants give for every
Securing wines that have limited quantities
In vintages of high demand, consumers can get a guaranteed supply of
the wines they want, in whatever format (halves, bottles, magnums etc) they
desire. Such wines may have very limited quantities and be difficult to obtain
after they are released.
|The producers benefit from:
..a rapid cash return on crop and a firm indication of the demand for the
Each year's en primeur campaign has now reached such a level of
importance that, each April, Bordeaux is submerged by merchants,
journalists and enthusiasts, all tasting the new vintage and making their
assessments, prior to the release of the prices.
|Top 3 Reasons to Buy En
Primeur from Berrys
||No Hidden Costs
Berrys' en primeur prices exclude VAT and Duty but do include shipping from
Bordeaux to our UK Warehouse and then onwards to your door within mainland
Other merchants may charge you as much as £17 per case extra for
shipping, handling, warehousing charges and then delivery to your door. We
strongly advise customers to be aware of this when comparing prices.
En primeur wines are shipped in the coming years, so it is of the utmost
importance to buy en-primeur from merchants of sound financial standing.
Berry Bros. & Rudd have been successfully trading for more than 300 years,
and we are the largest buyers of Cru Classé Bordeaux in the UK.
Berrys won the the most coveted title of Wine Merchant of the 2009-2010
Year at the International Wine Challenge, as well as picking up awards
for the Off Licence News Online/Direct Mail Retailer of the Year and
Decanter’s Online Wine Merchant of the Year.
As well as these top accolade, Berrys was also crowned Direct Wine Merchant
of 2009-2010 Year, En Primeur Merchant of the Year 2009-2010. See all our accolades