Berrys’ own range seeks to cover the best-known appellations from the world’s wine regions. Our wine buyers work very closely with selected producers to fashion an own label range of real quality.
Below is a selection of videos, featuring our wine buyers and Berrys' Chairman, presenting the philosophy behind the creation and the sourcing of the wines in the range.
Simon Berry, BB&R Chairman, on the History of Berrys' Own Wine Range
Simon Berry, Chairman of Berry Bros and Rudd, explains the detailed history of Berrys' decision to market its own range of wines, and points out that despite the modern nature of these wines, the practice is simply a continuation of the traditions of Berrys' that have been in place for hundreds of years. Our history in bottling our own wines for the last few centuries has granted us an expertise which carries over into every one of our bottles today.
Simon Berry, BB&R Chairman on the concept behind Berrys' Own Wine Range
Simon Berry demonstrates how Berrys' own range could not be further from the stereotype of self-branded wines being of lower quality, and reveals that our wines are in fact carefully crafted by some of the most accomplished winemakers in the world, such as Burgundian savant Nicolas Potel and vignerons from the illustrious Ch. Lynch Bages, imparting them with years of top-class experience, and yet still maintaining astounding value.
Jasper Morris MW introduces the wines in Berrys' Own Burgundy range
Jasper Morris MW, Berrys' Burgundy Director, outlines the method behind the creation of the Berrys' Own Burgundy range, which includes two whites and a red, all crafted with the same care and attention that their celebrated Burgundian creators afford their own top-level wines. Jasper details the rigorous selection process, designed to ensure a consistent blend across several different vintages, and notes our wider range of Reserve Burgundies, taken from the most famous villages of this exceptional wine region.
Simon Field MW on Berrys' range of artisan Grand Cru Champagnes
Simon Field MW revels in his role as the buyer responsible for the Berrys' Own Champagnes, which, as with all our Own Selection wines, are sourced from only the finest regions and producers. In this case we have selected 3 of the most prestigious Champagne villages out of 360: Mailly, Ambonnay and Le Mesnil, all of which have put their own distinct character and identity into each of the wines they have made for us.
Simon Berry, BB&R Chairman on the origins of our legendary Good Ordinary Claret
Simon Berry reveals the history of Berrys' Good Ordinary Claret, a wine which has proven to be one of the most popular of all our wines sold, let alone those of our Own Selection range. As with all things Berrys, its founding is seeped in tradition, and the name originates from century-old price lists which depicted unnamed clarets in terms such as 'Choicest' and 'Finest,' before 'Ordinary, Good' was found, and thus was born a ironically excellent claret at simply tremendous value.
Simon Berry, BB&R Chairman on Berrys' bestselling Extra Ordinary Bordeaux wines
Following the success of Berrys' Good Ordinary Claret, in 2005 we launched our more upmarket offspring to it, this time unironically named Extra Ordinary Claret, which has now become one of our best-selling wines of all time. The combination of a notable increase in quality (from an already popular product) and very little step up in price has helped Extra Ordinary Claret become the flagship of the fleet that is Berrys' Own Selection, and, in the words of Simon Berry, is a reminder that you don't have to remortgage the children to drink real, classic Claret.
Simon Field MW on the selection of wines in Berrys' Own Port, Sherry & Madeira range
Berrys' links with fortified wines such as Port, Sherry and Madeira have been in existence for centuries, and what better way to utilise the experience and knowledge gained over the generations than to produce our own range of fortified wines, with the skilled assistance of some of the world's most well-respected producers. With port, we have the House of Noval and Quinta de la Rosa to thank for our wide range of wines, and with our sherry we have been fortunate enough to develop a relationship with the superlative House of Lustau, who have put their extensive talents to producing our excellent value wines.
