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Berrys Wins Wine Oscars

In 2009, Berrys was voted Wine Merchant of the Year at the International Wine Challenge as well as Direct Merchant of the Year, En Primeur Merchant of the Year and Rhône Specialist Merchant of the Year.

Berrys was also crowned Decanter’s Online Merchant of the Year. 

In awarding this accolade Decanter says:

“Winner in this category for the second year running, Berry Bros still stands head and shoulders above the competition in the online arena. The characterful St James's Street wine shop with its creaking floorboards and vaulted cellars is the public face of Berry Bros in UK, but its reach is global today, and the majority of sales are made via its award-winning, industry-leading website.

The key to its success is constant change. The home page is revised daily, always showcasing one 'value' wine, as well as a 'wine of the day'. The site features a comprehensive 'wine knowledge' section, excellent, interactive wine maps of the principal wine regions, vintage guides and customer reviews. 

The 'buy wine' section contains a photo of each bottle, tasting notes, summaries and scores from critics, plus an option to 'hide note' should you wish to compare the wines in a category quickly and easily. This year, the entire Bordeaux en primeur campaign was carried out online, with the latest pricing news communicated via blogs, Twitter and email.

Despite setting a benchmark for wine retailing websites around he world, Berry Bros is notable for never resting on its laurels, continually looking for ways to improve the online experience. It recently offered customers £50 off their order in return for completing a questionnaire, and as a result made several improvements, including further refinement of the search criteria - customers can now also search by in-bond price, unit size, wine region and wine vintage. A sophisticated, targeted email programme ensures that customers receive emails tailored to their specific interests.

The Berry's Wine Blog has also been relaunched, with more video and interactive content, and a focus on education and two-way communication, notably the new 'Wine Matters' discussion forum. 

The new Recipe Matching service, meanwhile, enables customers to email a recipe to in-house experts who will suggest a good wine match. It is this kind of useful innovation that keeps Berrys ahead of the pack online, and sets a challenge for the 2010 Retailer Awards - can anyone beat them?"

Berrys' was also voted Independent Bottler of the Year 2010 for our BOS whiskies in the Icons of Whisky awards in Glasgow, sponsored by Whisky Magazine. The voting is by an independent panel of industry judges who have elected BB&R over such luminaries as Douglas Laing, Duncan Taylor, Gordon & McPhail and Compass Box among many others.