Careers at
Berry Bros. & Rudd

Do you want to write the next chapter in the story of Britain's oldest wine and spirits merchant? Here is your chance. We are currently recruiting for the following vacancies:

Regional Sales Manager (On Trade) – London

 Fields, Morris & Verdin (FMV) is the on/off-trade agency arm of Berry Bros. & Rudd Ltd and represents more than 300 wine producers and 20 spirits brands from 14 countries.

To support the continued growth of Spirits sales in London, FMV is looking to expand the Spirits On-Trade team by recruiting a Regional Sales Manager. Managing their own account base in Central & East London, the Regional Sales Manager will be expected to manage various tasks, duties and responsibilities of the London sales team. The role will report into Julian Howard, Head of National Accounts & Bars, and be based from our Ingate office, Battersea, London.

The role involves:

  • Building, managing and developing around 100 accounts to meet and exceed pre-agreed commercial targets
  • Working closely with the Marketing Manager and Spirits Manager Executive to grow sales of FMV’s spirit brands
  • Developing new listings from the whole portfolio
  • Developing a detailed understanding of the whole portfolio
  • Designing and contributing to Marketing programmes
  • Developing training for new staff
  • Setting long- and short-term sales strategies for their region
  • Overseeing the sales activities of the organisation’s products and services Establishing and maintaining relationships with wholesalers and their sales teams
  • Serving as a coach to team staff and other employees in the company
  • Managing and directing the sales force to help them achieve sales goals
  • Maximising sales volume

The right candidate will have:

  • Good knowledge of the local premium independent sector (preferable)
  • Demonstrable experience in a sales environment, working towards commercial targets
  • The ability to build long-term successful relationships with colleagues and customers
  • Advanced knowledge of spirits
  • Be forward-thinking, self-motivated, well-organised and a confident influencer and negotiator
  • Be confident with Microsoft Office and possess administration skills
  • Proven experience in cross-selling, and competence in various sales activities
  • Good networking capabilities and excellent communication skills
  • Excellent motivational skills
  • Good supervisory skills
  • The ability to be flexible and to multitask
  • The ability to absorb pressure that comes with the position
  • The ability to work with a team
  • Result oriented and driven

If you are interested in this opportunity, please send a CV and covering letter to Becky Prifti at