Nicolas Potel decided to set up his own négociant business after the death of his father in 1996 and the subsequent sale of Domaine Pousse d`Or which his father had been managing. The Nicolas Potel label became an excellent source of predominantly red wines, from Bourgogne Rouge to the Grands Crus of the Cote de Nuits. His hallmark has been to make wines which respect both their vineyard provenance and the style of the vintage while remaining attractively priced. Suffering from a lack of capital, he sold the business to the Cottin brothers of Labouré-Roi in 2004, continuing as before until he parted company with his new owners in spring 2009. Instead he has developed his own Domaine de Bellene and negociant business Maison Roche de Bellene in Beaune. Maison Roche de Bellene has been thriving in its new setting, expanding white wine production with the same high standards and competitive pricing as the reds. An associated company is Collection Bellenum, a label Nicolas uses for sourcing parcels of older Burgundy wines from capable producers who have squirrelled away various gems from their best vineyards.