Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?
In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.
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Everything sold by Berry Bros. & Rudd is subject to our quality guarantee. If you are not completely satisfied, please contact our Customer Service team
Free delivery on orders over £200. Find out more about collection and delivery options here
Wines and spirits purchased from Berry Bros. & Rudd can be stored in our temperature-controlled warehouse. You can see more information on storage costs here.
Every bottle sold by Berry Bros. & Rudd is subject to our quality guarantee. If a wine or spirit is corked or faulty, we will replace it. Find out more
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Description
Creativity is a powerful force. It drives innovation, boosts our economy and enables us to fulfil our human potential. But what actually is creativity? Is it overrated? And where exactly do ideas come from in the first place?
In this book, design gurus Stephen Bayley and Roger Mavity debunk the myths and common misconceptions that form our current thinking around this complex subject. In showing readers how to think boldly and remain undaunted by challenges, they examine the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery, in order to reveal the truths we often overlook.
Delivery and quality guarantee