About this SPIRIT
Campari
Campari is a distinctive bitter alcoholic liqueur, with a brilliant red colour and a blend of herbs and spices that creates a unique taste. It is traditionally served with soda water, ice and a slice of orange, although it is also a very popular ingredient for many cocktails (The Negroni and The Americano among them).
Campari was created by Italian master drink maker Gaspere Campari in the 1840s during a period of experimentation. The recipe (still a closely guarded secret) includes a blend of herbs, aromatic plants and fruit in neutral alcohol and water. What Campari created was an intense aperitif with a unique scent and spirit that quickly became intensely popular across Italy.
By the 1920s Campari had come to signify Italian spirit personified across the world with its red passion, depth of taste and stylish fashion. Throughout the 20th and 21st centuries Campari has been closely associated with many different cutting-edge artists and an art-deco glamorous style. But Campari is also celebrated as a drink of choice amongst true beverage aficionados who revere the complex medley of herbal flavours that stay on the tongue long after the final sip.
When is a wine ready to drink?
We provide drinking windows for all our wines. Alongside the drinking windows there is a bottle icon and a maturity stage. Bear in mind that the best time to drink a wine does also depend on your taste.
Not ready
These wines are very young. Whilst they're likely to have lots of intense flavours, their acidity or tannins may make them feel austere. Although it isn't "wrong" to drink these wines now, you are likely to miss out on a lot of complexity by not waiting for them to mature.
Ready - youthful
These wines are likely to have plenty of fruit flavours still and, for red wines, the tannins may well be quite noticeable. For those who prefer younger, fruitier wines, or if serving alongside a robust meal, these will be very enjoyable. If you choose to hold onto these wines, the fruit flavours will evolve into more savoury complexity.
Ready - at best
These wines are likely to have a beautiful balance of fruit, spice and savoury flavours. The acidity and tannins will have softened somewhat, and the wines will show plenty of complexity. For many, this is seen as the ideal time to drink and enjoy these wines. If you choose to hold onto these wines, they will become more savoury but not necessarily more complex.
Ready - mature
These wines are likely to have plenty of complexity, but the fruit flavours will have been almost completely replaced by savoury and spice notes. These wines may have a beautiful texture at this stage of maturity. There is lots to enjoy when drinking wines at this stage. Most of these wines will hold in this window for a few years, though at the very end of this drinking window, wines start to lose complexity and decline.
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Description
Not unlike Dubonnet but with a lighter palate - the classic bitter aperitif.
spirit at a glance
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