Jasper Morris was a tender 23-year-old when he fell in love with Burgundy. After nearly three decades living and breathing the region’s wine, he has gathered all his knowledge and experience together in a comprehensive handbook, Inside Burgundy, now available from our new BB&R Press.
The idea for Inside Burgundy had been percolating over the years, with all the information I’d been gathering as Berrys’ wine buyer for Burgundy. I’ve witnessed a really exciting time for Burgundy. When I started, the individual producers, the small domaines, were many, many fewer than they are today and people in export markets were still mostly buying from the big companies.
I came in just at the moment of that change. There are now many more people making really good quality red Burgundy than was the case 30 years ago. You only had one or two per village and now you’ve got half a dozen or so to choose from.
It is really aimed at people who enjoy drinking Burgundy and would like to know more about it. There may be a few other people who will read it and become converted – that would be marvellous – but the target market is all those people out there who spend their money on good Burgundy.
A few of them will sit down and read every word, others will use it for reference; they want to check a vintage, they want to check a vineyard, they want to check a producer.
NEW: Jasper Morris's award-winning classic volume has now become a series of interactive, Multi-Touch eBooks for the iPad. Find out more