Simon Berry, Chairman

Simon Berry didn't start out at Berry Bros. & Rudd as Chairman. He worked his way up the ladder from the 'vine roots' at various wineries in France including Moët & Chandon in Champagne, M. Chapoutier in the Rhône, Ch. Mouton-Rothschild in Bordeaux, and Prosper Maufoux in Burgundy, before studying for his wine and marketing qualifications and joining Berry Bros. & Rudd. It wasn't until three decades after joining the company that he was appointed Chairman.

As both Chairman and a family member, Simon oversees the interaction between the business and the family at Berry Bros. & Rudd. He also looks after the Board of Directors, and works with the Managing Director to ensure that Berry Bros. & Rudd has the right personnel to grow the business.

One of the most important aspects of his job is developing, protecting and building the Berry Bros. & Rudd brand, and overseeing its strategic direction. He also acts as an ambassador for the 300 year-old business and the brand. He says: "The highlight of my job is guiding the business towards its next 300 years."

Representing the seventh generation of his family, Simon has been at Berry Bros. & Rudd for over 30 years. In that time he has been instrumental in establishing Berry Bros. & Rudd's Duty Free wine shops at Heathrow's Terminals 3 and 4 – the first instances of a specialist wine merchant operating such outlets in the world. He was also key to setting up Berry Bros. & Rudd's award-winning website in 1994.

Simon has lectured on wine on many occasions, and to many institutions throughout the world, including Oxford and Exeter Universities, Stowe, Woldingham, Wycombe Abbey School and Eton College, the British Embassy in Tokyo and Harvard Business School. His articles have been published in several magazines, notably Vogue, Debrett's International Collector and The Economist Review of the Year. He has also contributed to many television and radio programmes, most recently How Britain was Built and Wine: The Firm.

Simon was appointed Clerk of the Royal Cellars in 2007 and took up this position in January 2008. He believes that the longevity and success of Berry Bros. & Rudd today has been achieved because the company is continually evolving and changing.

Expert's Wine Tip:

When asked about his favourite wine to drink, Simon simply asked: "Who's paying?"