In conversation: Poppy Lennox _

Good Ordinary Claret. Beguilingly simple, it alludes to the dependable familiarity you’d expect from an old friend – while hinting, ever so subtly, that this wine is more than just ordinary.

Our everyday label depicts a timeless scene: our home at No.3 St James’s Street. It situates Good Ordinary Claret at the heart of our brand, in a corner of London which has long been associated with life’s good ordinary pleasures.

It’s a bottle we love to drink, share and celebrate. Each year, we collaborate with a different artist or designer to release a limited-edition label that re-interprets the spirit of GOC. Each label, though vastly different in style, draws out an imaginative playfulness that has always married happily with wine.

We look back at four years of GOC label designs which have been anything but ordinary.



Our very first collaboration was in 2016, when we paired up with British fashion designer Sir Paul Smith. Released in February, Smith’s stylish, romantic design came just in time for Valentine’s Day. He said, “I’m probably just an old romantic but I’ve always taken Valentine’s Day seriously, with a nice card and a gift for my wife. These labels are a great bit of fun; a nice thing that you can give to a loved one.”