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The Madeira Wine Company (MWC) is owned and managed by the Blandy family of Madeira, an institution which in 2011 celebrated its bicentenary. Within the MWC brands, Blandy’s, Rutherford & Miles, Cossart & Gordon and Leacock`s have all been synonymous with quality Madeira wine. The Blandys are unique in being the only family of all the original founders of the Madeira wine trade to still own and manage their own wine company and the family has played a leading role in the development of Madeira wine throughout its long history. In 2000 the MWC led the way with the introduction of a high quality but affordable Madeira of a single year (known as "Colheita" in Portuguese); "Blandy's Malmsey 1994 Harvest". This was the first dated Madeira ever launched other than the very expensive and rare Vintage Madeiras. Since then many other Madeira producers have again followed the MWC lead by introducing younger dated wines, thus creating an important new category of premium Madeira. In July 2002, Blandy’s MWC again launched a completely new style of Madeira with a radical presentation, "Blandy's Alvada". The wine is different to anything that has been produced before as it combines 2 noble grape varieties, Malmsey and Bual to arrive at a superbly balanced wine that combines the rich flavours of the Malmsey with the more complex and drier structure of the Bual. The company is again leading the way in the re-establishment of Madeira as one of the world's great wines.