The winery was founded by Giovanni Giordano in the 1930s, when Barbaresco was all but unknown. After a period of growing and selling grapes, Giovanni’s son Luigi made the bold decision to vinify and bottle his own grapes in 1958. He was one of the few visionary producers confident in the quality of his wine and potential of his terroir. This a brave move helped Barbaresco move forward on a path of quality winemaking, and Luigi’s decision paved the way for many Barbaresco producers. Today, Luigi Giordano lies a stone’s throw from Barbaresco’s small village centre, run by Luigi’s grandson Matteo Rocca. Young, talented, and ambitious, he respectfully continues the winery’s elegant and staunchly traditional style, with long macerations on skins and maturation in large oak botti. Since joining in 2011, he has invested maximum time in the vineyard. Every year, the wines gain greater definition and detail, better articulating their impressive sites.