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Our cookie policy



What are Cookies?

A cookie is a small data file, typically containing letters and numbers, downloaded onto your device when you access our website. These cookies enable us to collect information about how our websites and services are being used and to manage them more efficiently.

How do Berry Bros. & Rudd use cookies?

We use cookies for a number of reasons. Some are necessary for the website to function correctly, such as ensuring your security or remembering the contents of your basket. We also use cookies to optimise the performance of the website.

We also use cookies in conjunction with analytics software, which allows us to track and measure patterns of behaviour so that we can improve your website experience.

You can disable cookies by modifying the settings in your browser. However, if you chose to do this you may not be able to use all of the features of our website.

Details of the cookies that we use, their purpose, and how long they are stored on your device, are set out in the table below.

If you have any further questions relating to our use of cookies, then please email us at privacy@bbr.com.
 

Cookies on BBR.com

 

Source

Cookie name

Duration

Purpose

bbr.com

AWSALB

7 days Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.

bbr.com

JSESSIONID

Session Preserves users states across page requests.

bbr.com

inBondMode

Session To preserve the price mode selected by user.

bbr.com

retailMode

Session To preserve the price mode selected by user.

bbr.com

plp-inbond-description

Session To preserve whether the in-bond description has been selected by the user.

bbr.com

acceleratorSecureGUID

Session To identify whether the user is logged in to allow user to access only required resources.

bbr.com

bbrstorefrontRememberMe

14 days Identifies previously remembered users by a Base-64 encoded cookie.

Google

_ga

2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Enables us to know what pages, content and activity a user has done for site analytics and performance measurement.

Google

_gat

1 day Limits the collection of data on high traffic sites or peak usage times. It expires after 10 minutes and does not collect data. Used by Google Analytics to throttle request rate.

Google

_gid

1 day Performance cookies which we use to collect information about how our visitors use the website. We use this information to compile reports and to improve the website experience. The cookie collects information such as: the number of visitors to the website, where visitors have come from and the pages they visited.

Facebook

_fbp

3 months Used by Facebook to deliver a series of advertisement products on Facebook.

Hotjar

_hjIncludedInSample

Session This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

Emarsys

scarab.mayAdd

Session This is used for click/add to cart tracking. E.g. when clicking on a recommended item, there's no time to report the click to our server (don't want to block the user flow), so we store it in a cookie, and next time our script loads in the same browser we read these cookies and use/send to our servers.

Emarsys

scarab.visitor

1 year This cookie stores the visitor id which will identify the visitor through sessions.

Emarsys

cdv

1 year This cookie stores the visitor id which will identify the visitor through sessions.

Emarsys

s

Session This is used for click/add to cart tracking. E.g. when clicking on a recommended item, there's no time to report the click to our server (don't want to block the user flow), so we store it in a cookie, and next time our script loads in the browser.

Bazaarvoice

BVBRANDSID

1 day Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain.

Bazaarvoice

BVID

1 year Allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network.

Bazaarvoice

BVSID

1 day Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions across the Bazaarvoice network.

Bing

MUID

1 year Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.

Bing

MUIDB

1 year Registers data on visitors from multiple visits and on multiple web sites. This information is used to measure the efficiency of advertisement on web sites.