We are thrilled to introduce our fifth limited-edition Good Ordinary Claret, designed by artist Poppy Lennox.

Poppy’s brilliantly striking typographic design is created with gouache paint, thread and gold leaf. Using a Berry Bros. & Rudd wine box for her canvas, she sanded, painted and drilled the work, before meticulously stitching into it and finishing with gold leaf. Just 15,000 bottles of this limited-edition label have been produced. You can find out more about Poppy, and our past limited-edtion labels, in the articles below.


A closer look at the design

Uncover the creative process behind Poppy Lennox's design in this film by Chris Floyd.

Meet artist Poppy Lennox


The worlds of art and craft mesh in Poppy Lennox’s painstakingly detailed works. Here, we speak to the artist about her inspiration and influences, and learn more about this collaboration

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The limited-edition series so far


Our Good Ordinary Claret project started five vintages ago with Sir Paul Smith. Since then, we’ve worked with brilliantly talented artists, designers and filmmakers such as Kate Boxer and Luke Edward Hall to create a series of special labels.

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Previous collaborations


From our first limited-edition label with Sir Paul Smith, to last year’s collaboration with artists and film-makers Iain Forsyth and Jane Pollard, each GOC design has its own story to tell. Discover more about our past designs below.

Adam Bruntlett our Senior Buyer at Berry Bros. & Rudd

Paul Smith

Barbara Drew MW, Wine educator at Berry Bros. & Rudd

Luke Edward Hall

Adam Bruntlett our Senior Buyer at Berry Bros. & Rudd

Kate Boxer

Stewart Turner the Head Chef at Berry Bros. & Rudd

Iain Forsyth & Jane Pollard