GOC by Tom Frost


In celebration of the Queen’s Platinum Jubilee, we are thrilled to introduce our sixth limited-edition Good Ordinary Claret.


The striking label is designed by printmaker Tom Frost. His screen-printed artwork depicts a tree blossoming within a wine glass – a symbol of our commitment to the environment. Each bottle purchased will support the Queen’s Green Canopy tree-planting initiative and Woodland Heritage Trust charities. You can find more about Tom, and our past labels, below.


The story behind the label

Discover the process behind Tom Frost’s stunning artwork for our Good Ordinary Claret.

Meet artist Tom Frost


Tom Frost is the artist and printmaker behind the new limited-edition label for our Good Ordinary Claret. On our blog, we speak to him about his work, his inspiration and why embracing the handmade is a philosophy he lives by.

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Mighty oaks from little acorns grow


To mark the Queen’s Platinum Jubilee, we’ll be joining people across the UK to plant trees. Here, our Director of Sustainability Andrew Magowan finds out more about the Queen’s Green Canopy initiative

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Previous collaborations


From our first limited-edition label with Sir Paul Smith, to collaborations with artists such as Poppy Lennox, each GOC design has its own story to tell. Discover more about our past designs below.


Paul Smith

Luke Edward Hall

Kate Boxer

Iain Forsyth & Jane Pollard

Poppy Lennox