A father-and-son team, Paul and Vincent Avril run the firm and are already established as one of the very finest wine making-partnerships in the southern Rhône. The domaine's situation is not helped by having plots of vines scattered throughout the area, but this does mean that they can spread the length of harvesting over a longer period of time and get the very best from each of their sites.
The blend, though this will vary annually depending on conditions, is predominantly Grenache (65%) with the remaining being made up of Mourvèdre, Syrah and a tiny amount of Counoise. Châteauneuf-du-Pape comes in many guises, its popularity has led to unscrupulous merchants driving prices up, and therefore quality down, to achieve light, thin wines that are frequently part-vinified by the carbonic maceration process more often seen in a Beaujolais.
To find the true character of these wonderful wines which age so well, one has to search out the dedicated growers such as the Avrils.